We don’t do guesswork.birdcrumbs was founded on the idea that strategy and design should be inseparable. We partner with brands who value utility and clarity, building brands with structural integrity to represent what they stand for in a crowded market.
Our work encompasses a diverse spectrum of projects, spanning various scales from large to small, covering macro to micro perspectives, and embracing experimental innovation and practical functionality.
Intent requires a plan. We use a disciplined, three-phase approach to move your brand from strategic insight to a scalable digital presence without compromising on what you stand for.
01
We start by identifying the intersection of your business goals and brand integrity. By dissecting the competitive landscape and cultural context, we establish the strategic blueprint to launch work that represents what you stand for.
Discover & Strategize
02
We translate strategy into a consistent, reliable brand system. From the core visual identity to digital experiences, we ensure your brand look, feel, and sound is a direct reflection of your brand vision.
Design & Develop
03
Growth shouldn’t mean compromise. We track the results and provide the strategic support needed to keep your brand scalable, competitive, and on-point as you expand.
Track & Grow
birdcrumbs operates as a founder-led studio with a curated bench of trusted specialists. We assemble project teams based on project scope and discipline – bringing the right resources with little overhead.
How we work
Michelle
Founder|Creative Director
Michelle is a Creative Director with two decades of experience spanning strategy, brand, and product design. She has led in-house design teams for global brands like Samsung and Sony, partnered with inventive startups, and spent years preserving the cultural legacy of the 1980s through the Esprit Heritage Archive. She brings systemic rigor and cultural fluency to every project.
"I find inspiration by observing microsystems within nature to unearth unconventional insights to inspire the creative process." - Michelle