2012 Mobile Media UX Trend Research

Future of Mobile Media

The Mobile Media UX Trend project aimed to deliver 2012 mobile media UX scenarios, personas, and a user-centric platform strategy roadmap for the North American market—each based upon an integrative understanding of emergent and regionally specific key emotional drivers and user values.

Illustration of a cityscape with black buildings, trees, and streetlights, overlaid with white clouds, pink game controllers, film strips, books, and musical notes symbols, creating a digital entertainment theme.

Project

Industry

Mobile
Technology

Deliverables

Year

2010

Desktop Research
Secondary Research
Identify Macro Emotional Values
Emerging Macro Sociocultural Trends
Primary User Research Insights
Develop User Personas & Scenarios
Strategic Recommendations
Platform Roadmap
Conceptual Framework
Design Workshop
Develop Design Principles
Illustration

Collective

Michelle Koza
Jacqueline Kroupa
Philip McKay

Methodology diagram

Methodology

The most meaningful user experience insights are found at the intersection of emergent socio-cultural and mobile media themes. Sociocultural themes drive the needs of consumers. Emergent mobile media themes that can be mapped to sociocultural themes will be the most relevant issues to consumers soon and should drive UX experiences.

Identifying UX Themes

UX Themes express core consumer and user values derived from the emerging themes and sub-themes. As conceptual frameworks, the UX themes contain the key, definitive UX attributes that will resonate with users.

Intentional Media Communities Trend

Intentional Media Communities quantitative data

Weightless Ownership quantitative data

Weightless Ownership trend

Life Support quantitative data

Life Support Trend

Developing UX Design Principles

By framing the practical application of our UX themes through lenses that apply to all media types—the UX design principles provide a common foundation for the development of each media type and strategic coordination for the UX development across media types.

Sony Strand universal user interface

Impact

Our research helped drive the development of Sony’s common user experience across all 5-screens known as “Strand” from Bravia, Xperia, to Vita ending with the PlayStation 4 console and connected experiences.

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