Mobile Media UX Trend Research
Future of Mobile Media
In 2010, mobile media had no center of gravity. Screens were multiplying, behaviors were shifting, and consumer expectations were being rewritten in real time. Sony needed a way to see around the corner not just what people were doing, but what they would want next.
The research started where the most meaningful insights live: at the intersection of sociocultural trends and emerging media behaviors. The result was a strategic framework and platform roadmap that became the foundation for Sony's "Strand" — one unified experience across five screens, from BraviaTV to PlayStation 4.
Project Details
Industry
Mobile
Technology
Year
2010
Macro Emotional Values
Emerging Sociocultural Trends
Primary User Research Insights
User Personas & Scenarios
Strategic Recommendations
Platform Roadmap
Conceptual Framework
Design Principles
Deliverables
Sony
Client
Methodology
Starting where the most meaningful insights live at the intersection of cultural shifts and emerging media behaviors rather than chasing trends. The approach mapped what people were beginning to value against where mobile media was heading. That overlap revealed the human needs that would matter most before the market caught up, and became the foundation for the UX themes, design principles, and platform strategy that followed.
Identifying UX Themes
UX Themes express core consumer and user values derived from the emerging themes and sub-themes. As conceptual frameworks, the UX themes contain the key, definitive UX attributes that will resonate with users.
Identifying UX Design Principles
By framing the practical application of our UX themes through lenses that apply to all media types—the UX design principles provide a common foundation for the development of each media type and strategic coordination for the UX development across media types.
Quarterly Chronicle Bespoke Research
Sony Product Concept