Allie Brand Identity, Visual System Design, UX Design
Your Personal Health Coach
Designed a brand identity system and UX including a custom illustration library and Coach Cards designed to deliver practical, motivating guidance in a compact, accessible format. The result was a health experience that felt warm, human, and personal at every touchpoint.
Allie launched in 2021. Five years later, it's the patient-facing face of Codex Health, now a multi-program cardiometabolic platform serving diabetes, hypertension, weight management and integrated with Epic and Cerner. The brand didn't just launch a product. It scaled a company.
Healthcare apps were built around data not people. Patients needed more than a dashboard of biomarkers; they needed a coach. Allie set out to close the gap between patient and provider by making health tracking feel personal, motivating, and human.
Project Detail
Industry
Chronic Care Management
Year
2020-2021
Codex Health
Client
Creative Direction
Research & Strategy
Competitive Audit
Brand Identity System
UX/UI Design
Tone of Voice
Illustration
Deliverables
Allie Coach Cards
Allie Coach Cards are invaluable assets that offer patients a compact yet powerful tool to aid in their pursuit of improved well-being. These cards provide concise and actionable information, serving as guides packed with practical insights, motivational prompts, and supportive guidance.
Allie Illustrated
We developed a warm and friendly illustration style used throughout the Allie experience.
We provided an illustration library allowing our client to combine various components that can be easily reused to create various storytelling and product experiences.
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