Doppler Automotive Product Design

No Hassle. No Pressure. No Fees. No, Really.

The Doppler platform unites a proprietary reservation and dispatch system with a vast network of delivery agents nationwide, seamlessly integrating online shopping with real-time vehicle experiences. With Doppler, customers can enjoy a seamless journey, from browsing and reserving vehicles online to experiencing them in person, all facilitated by a streamlined and innovative approach to automotive retail.

A woman wearing a multicolored sweater holding a smartphone that displays a car dealership app, with text promoting no pressure or fees, and on-demand test drives.

Project Details

Industry

Automotive
Technology

Year

2018-2020

Deliverables

Heuristic Analysis
Competitive Analysis
A/B Testing
Service Design
Wireframes
UX/UI Design
Tone of Voice
Rapid Prototyping
Social Media Content

Collective

Michelle Koza
Michelle Chin

A woman walking past a parked gray Volkswagen GTI on a street with a pink wall in the background. A smartphone screen displaying a GPS app with a scheduled test drive appointment is overlayed on the right side.

 

A dark blue Volkswagen golf GTI driving on an urban street at dusk, with blurred city lights in the background and the words 'Whenever. Wherever.' overlayed.
Blue 2019 Volkswagen Jetta sedan with black front grille, silver Volkswagen emblem, and black tinted windows, positioned on a white background with gray text that says "Check you out." and "Test drive. On demand. Anywhere."
A woman holding a smartphone displaying three car images, with text promoting a car service app offering test drives on demand with no pressure or fees.
A city skyline at sunset with pink and purple sky, overlaid with white bold text 'Wherever. You Are.' and a location marker icon labeled 'Anywhere', along with smaller text 'Test drive. On demand. Anywhere.'
A blue 2018 Volkswagen Golf parked on a white background, with text indicating 'Urban. Land. 2018 Golf. Test drive. On demand. Anywhere.'
A dog running through green foliage with a focused expression, outdoors during daytime.
doppler confirmation email
doppler confirmation email template

Developed additional branded experiences

Black and white Subaru logo with oval shape containing stars and the word SUBARU in bold uppercase letters.
Nissan logo with the brand name in the center surrounded by a circular design.
Lexus logo in black on a white background.
Kia logo in black on a white background.

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