Doppler Automotive Product Design

No Hassle. No Pressure. No Fees. No, Really.

Traditional car buying was built around the dealership not the customer. Doppler set out to flip that entirely: bringing on-demand test drives directly to the consumer, anywhere, anytime. The challenge was designing a platform experience that could make that promise feel as seamless as it sounded, building trust in a category historically defined by friction.

The Doppler app was the front door to a promise — no hassle, no pressure, no fees. The solution was to design an experience so clear and frictionless that the anxiety people carry into car buying simply had nowhere to land. Every screen was built around one question: what is the least amount of effort this person should have to make right now? Scheduling, browsing, and committing to a vehicle had to feel as natural and low-stakes as any consumer app people already trusted. The app did not just facilitate a transaction, it set the emotional tone for an entirely new kind of automotive relationship, one that continued through delivery, service, and every touchpoint that followed.The result: 97% customer satisfaction.

A woman wearing a multicolored sweater holding a smartphone that displays a car dealership app, with text promoting no pressure or fees, and on-demand test drives.

Project Details

Industry

Automotive
Technology

Year

2018-2020

Deliverables

Heuristic Analysis
Competitive Analysis
A/B Testing
Service Design
Wireframes
UX/UI Design
Tone of Voice
Rapid Prototyping
Social Media Content

Client

Doppler Automotive

A woman walking past a parked gray Volkswagen GTI on a street with a pink wall in the background. A smartphone screen displaying a GPS app with a scheduled test drive appointment is overlayed on the right side.

 

A dark blue Volkswagen golf GTI driving on an urban street at dusk, with blurred city lights in the background and the words 'Whenever. Wherever.' overlayed.
Blue 2019 Volkswagen Jetta sedan with black front grille, silver Volkswagen emblem, and black tinted windows, positioned on a white background with gray text that says "Check you out." and "Test drive. On demand. Anywhere."
A woman holding a smartphone displaying three car images, with text promoting a car service app offering test drives on demand with no pressure or fees.
A city skyline at sunset with pink and purple sky, overlaid with white bold text 'Wherever. You Are.' and a location marker icon labeled 'Anywhere', along with smaller text 'Test drive. On demand. Anywhere.'
A blue 2018 Volkswagen Golf parked on a white background, with text indicating 'Urban. Land. 2018 Golf. Test drive. On demand. Anywhere.'
A dog running through green foliage with a focused expression, outdoors during daytime.
doppler confirmation email
doppler confirmation email template

Developed additional branded experiences

Black and white Subaru logo with oval shape containing stars and the word SUBARU in bold uppercase letters.
Nissan logo with the brand name in the center surrounded by a circular design.
Lexus logo in black on a white background.
Kia logo in black on a white background.

Nissan Drive@Home

Nissan Discover@Home Service Design