The Primary School 2017 Annual Report

Raising a child is a team effort.

The Primary School's integrated model — weaving health, education, and family support into a single community was still a new concept in 2017. The annual report needed to do more than document a year's progress. It had to communicate a radical idea simply: that raising a child is a team effort, and that this school was building the team.

Led the art direction, graphic design, and illustration translating the school's five core values of excellence, growth, courage, community, and soul into a bold, playful visual system that made the report feel as alive and full of possibility as the children it championed.

Project Details

Industry

Education

Year

2016

Art Direction
Graphic Design
Illustration

Deliverables

The Primary School

Client

Cover of a 2019 annual report with colorful '2019 2020' text, the logo of The Primary School, and a stylized hand with a heart.
Colorful lockers in red, white, blue, black, and orange in a school or gym setting.
Open colorful brochure with abstract graphics in blue, orange, yellow, and purple, featuring a table of contents and a mission statement.
Close-up of a row of books on a library shelf with more books visible in the background.
Open brochure with colorful graphics, a pie chart, and text about program models.
Open magazine spread with images and text about school or classroom activities.
Open magazine showing pages about children's education, with a photo of children in a classroom and sections titled 'Lessons Learned' and 'Defining Child Outcomes'.
Colorful paper decorations hanging across a staircase, featuring rabbits, stars, flowers, and gold circles. A girl with a ponytail, wearing a turquoise dress, is at the top of the stairs, reaching towards the window.
Open magazine featuring a blue and orange design with text and graphics.
Open magazine with space-themed design, including a spaceship, planets, and stars, with the text 'Looking to the future' on a white speech bubble on a dark purple background.
Cover page with the title 'The Primary School Values' and the icons representing excellence, growth, courage, community, and soul, along with a logo and website at the bottom.

The Primary School 2018 Annual Report

odo, Product Concept