The Primary School 2018 Annual Report

To learn, be well, and thrive.

The Primary School's integrated model weaving health, education, and family support into a single community was still a new concept in 2017. The annual report needed to do more than document a year's progress. It had to communicate a radical idea simply: that raising a child is a team effort, and that this school was building the team.

Led the art direction, graphic design, and illustration translating the school's five core values of excellence, growth, courage, community, and soul into a bold, playful visual system that made the report feel as alive and full of possibility as the children it championed.

Project Details

Industry

Education

Year

2018

Art Direction
Graphic Design
Illustration

Deliverables

Client

The Primary School

The Primary School annual report spread with mission statement and table of contents on a red background.
The Primary School annual report spread with an article titled 'Reinventing Primary Care,' featuring a photo of two children sitting at a table and engaging with adults.
Open booklet with text and images about early childhood development on a blue background.
Open booklet featuring text and images about early childhood education, with a group photo of women and children on the right page and smaller photos on the left page, set against a yellow background.
Open magazine or booklet with colorful graphics and text on a purple background.
Open magazine displaying text and images, with pens and a brochure on the table, against a red background.
Open booklet pages with colorful graphics and text about community partners, practice partners, future looking initiatives, and mental health, featuring icons of landscapes, children, and symbols.

The Primary School 2017 Annual Report

odo Product Concept