Nissan Drive@Home

Elevating Car Shopping to Your Doorstep

Car buying has always been on the dealership's terms. Nissan wanted to change that — giving customers complete control over their ownership journey, from scheduling a test drive to managing a purchase, all from home. The challenge was unifying that experience into a single digital platform that felt effortless, trusted, and unmistakably Nissan.

Designed the end-to-end Drive@Home experience — service design, UX/UI, wireframes, prototyping, and tone of voice making the complex feel simple at every step. The impact was immediate: Nissan of Gadsden reported a 40-point increase in their Customer Satisfaction Index.

Person holding a smartphone displaying a schedule or calendar app for Nissan Drive@Home service in a bright indoor setting.

Project Details

Industry

Automotive
Technology

Year

2021-2023

Service Design
Wireframes
UX/UI Design
Tone of Voice
Prototyping
Social Media Content

Deliverables

Doppler Automotive

Client

Screenshot of Nissan's at-home test drive scheduling webpage showing various Nissan Kicks SV model vehicles with details and scheduling options.

Screenshot of Nissan Drive@Home online test drive scheduling webpage. Features a step-by-step guide, a car image, calendar, and time selection options for scheduling an at-home test drive, with Nissan branding and a modern living room background.

Screenshot of a Nissan Drive@Home test drive scheduling webpage showing options to choose a Nissan vehicle, schedule a test drive, and enter personal information for appointment on a modern office background.

Webpage for Nissan drive@home test drive scheduling, showing car details, customer information, appointment date and time, and options to confirm or cancel.

"We've seen remarkable success! Expanding our retail footprint with at-home services has led to a 40 point increase in our CSI.

Nissan of Gadsden

Nauto Rebrand & Relaunch

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