Smarter, Safer, Data–Driven Driving

Nauto Rebrand Strategy & Design

Nauto is an autonomous vehicle technology company that harnesses artificial intelligence's power to revolutionize how fleet managers, insurers, commercial vehicles, and drivers interact. Through its advanced deep learning platform, Nauto facilitates seamless connectivity among these stakeholders, resulting in safer roads and enhanced operational efficiency for urban areas and businesses alike.

Isometric cityscape animation including buildings, roads, trees, cars, a bus, and a historic building with columns and stairs.

Project Details

Industry

Automotive
Technology

Year

2016-2018

Deliverables

Brand Strategy
Brand Identity
Brand Guidelines
Company Collateral
Marketing Materials
Mobile Installer App
Graphic Design & Packaging
Data Visualization
Auto-generating report tool
UX Product Design
Illustration

Collective

Michelle Koza
Alex Marques
Muse Lin

NAUTO logo with black icon and text on a white background

Original Identity

Nauto logo with a stylized 'N' symbol and company name in lowercase letters.

Identity Rebrand

A city street with parked and moving cars, lined with leafless trees and tall buildings in the background, blurred with a bokeh effect. Overlaid with the Navuto logo.
Neon green Nauto logo on a dark background.
Nauto brand colors
Pages of Nauto daily reports
Smiling young man wearing a black hoodie with green text and logo, standing outdoors against a blue sky and concrete wall.
A closed cardboard box with a green tape featuring the Nautica logo, placed on a white surface.
Screenshots of Nauto's mobile app for vehicle management, showing sign-in screen, vehicle info, installation summary, and dispatch details.
Nauto desktop app
White packaging with the green logo and text 'Nauto' in the center.
Young man wearing glasses and a green t-shirt with 'nauto' logo, standing outdoors in front of a chain-link fence.
Laptop displaying a website for Nauto with a background image of a city street and a self-driving vehicle in the foreground, featuring the text 'Safe driving made simple' and a 'Get Started' button.
A webpage promoting a car dash cam with features like automatic recording and incident detection, showing images of the dash cam and its use, statistics on distracted driving, and a call to action to get started.
An isometric illustration of a city street filled with various types of vehicles such as buses, cars, and trucks. The scene depicts a busy urban area with multiple roads and intersections, rendered in a pixel art style.

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